Textual analysis of recommended music videos!

Rat Boy - Sign on. This song is bascally an indie band singing about signing on to the dole, the video is the band having fun in a car showing how they act around other people. There are a few edited shots of a bouncy castle which shows their childish side, and how they're not grown up enough, which makes them sign on the dole because they're not mature enough to get a job. the video reflects the song in a metaphorical way.
Olly Murs ft. Demi Lovato - Up. This song is a duet about love between two people. The video shows two people on each side of a brick wall, smashing everything in their path. The man picks up a guitar and smashes it against the wall, causing it to break for them to see each other face to face, which could suggest that music brings them both together.
Demi Lovato - Neon Lights. The music video is very literal and uses a lot neon lighting within the video. The video is set to show a club and the night life style, which reflects the songs style. This song is different to other ones that she has released as she normally goes for simple videos with simple colours so this showed a different side of her.

A textual analysis of music videos.

In our class we watched a few music videos recommended by fellow students.

The first video we watched was 'Up' by Olly Mura feat. Demi Lovato, this video is very effective as it shows two people fighting for love. There is a brick wall between them, separating their love. But Olly picks up a guitar and starts to break down the wall between them, suggesting that music brings them together and they share their love of music with each other, which keeps them together.

The second music video we watched was 'neon lights' by Demi Lovato. This video was suggested because of how unique it was with the colours and how it had never been done before, but there were a few moments in the video that mimicked Kylie Monogues 'spinning around' video, where she lays on a table in a skin tight clothes.

The last video we watched was a video by a band called 5 seconds of summer, and the song called 'Good Girls'. The  video starts off with girls being taken into a reform girls school for 'bad girls' and the band (5sos) are called on because of their classic music vibe to 'sooth' the girls, but as the punk pop song kicks in it sends the girls bad again and the video shows how the music causes the girls to rebel.

I'll Be // Edwin McCain

Textual analysis of a music video.

The music video I have chosen in Edwin McCain - I'll be, which was as featured in the movie 'a Cinderella story' in 2004, the song was released in 1997. 

This song shows evidence of Goodwin's theories as in the beginning of the video, each strum of the guitar signals a new establishing shot of New York City. 

As soon as McCain starts singing, it's cuts to a shot of him in sync with the lyrics.

The lyrics 'emeralds from mountains' signals the shot of a woman standing in front of a patterned glass window which makes it look like diamonds, which supports Goodwin's theory of lyrics matching video.

Also, on certain beats of the song, the shot changes to a different shot completely, which also supports his theory of music matching video. 

Introduction

Hi, I'm Lois and this is my media blog for A2 Media studies 2015.


So far I have completed my first year, creating a thriller video.
This year I plan to make a great music, with the help of my partner, Rachael.


I hope you enjoy reading this blog.