I have chosen to analyse 5 Seconds of Summer's 'She's kinda hot' music video.
The genre I would associate this music video with is a hybrid genre of 'punk pop'. The band started out with more of a pop/boy band image when they released their first single 'She looks so perfect' in 2014, whereas now their sound has matured along with them, now a year later they have released more of a rockier, punk sound, along with a great video.
The video shows the four boys with their instruments on a float roaming the streets of a quiet neighbourhood singing lyrics such as 'We are the Kings and the Queens of the New Broken Scene' which suggests their new rebellion as a band, showing their transition from pop to punk pop.
The Mis-en-scene shows their style and their genre which they are representing, wearing darker colours and punk brands such as 'Drop Dead Clothing' and other punk band t-shirts showing their alternative look which is influenced by other bands, showing their desire to be different from their old image of being a 'boy band' to their new, mature image.
The scenes on the float show the rebellion and revolution of the New Broken Scene with the contrast of the darkness of the night time and the bright lights on the float which suggests that they're the light for the revolution.
Hodge and Kress (1988) tell us that genres 'control the behaviour of producers of such texts, and the expectations of potential consumers' I don't believe that this applies to this video as this their revolution for their new sound, they have changed their image to get rid of their reputation in the 'pop/boy band' genre which goes against what Hodge and Kress suggest.
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