Her audience is mainly teenagers with a female dominance. Although her songs are gender friendly, she attracts more of a female attention because of her sound and image, whereas males tend to prefer a more masculine sound, and relating to the 'Male Gaze Theory' males tend to like her because of her image and they way she looks.
But for our music video we want to attract all types of people, fans of HALSEY and especially those who suffer with a mental illness because we feel that they would really understand the song, its meaning and the video to go with it.
HALSEY suffers with bipolar and she wrote the song to express how she is coping and dealing with and how it has suffocated her, her whole life.
She wants to raise awareness for people and say that its okay to have a mental disorder and her song 'control' is about taking control of her body after her mental illness has made her life hell.
As fans of her music, we respect her and we want to support her ideas and with this song we want to help raise awareness about mental health as we believe it is a major issue. We want to portray her feelings within the music video accurately and we will do this through the use of colour and editing, the colours show her feelings, for example black will represent her feeling trapped in this mental state, and white will represent her feeling false to everyone else as they don't see what she sees in her mind. Editing will show the ghostly and trippy effect the mental illness has on her and we want to use this to our advantage.
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